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IKEA BookBook Catalogue released in Apple Spoof
IKEA is promoting the annual IKEA Catalogue in Singapore and Malaysia with “BookBook”, a spoof of the MacBook, iPhone and iPad launch campaigns from Apple. Jurgen Eghammer, chief design guru, channels...
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IKEA Halloween in Store
IKEA Singapore is paying homage to Stanley Kubrik’s cult classic, The Shining, in a Halloween web film set in the iconic IKEA showroom lanes. Danny rides his Big Wheel tricycle in a recreation of the...
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IKEA Joy of Storage
IKEA UK is running “The Joy of Storage’, an integrated advertising campaign featuring a flock of migrating t-shirts. The commercial at the heart of the campaign gives a nod to nature documentaries,...
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IKEA Everyday Heroes
IKEA has launched “Everyday Heroes”, an advertising campaign dedicated to the everyday heroes we all take for granted. A film, directed by Joachim Back, honours the hings at home that usually get very...
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IKEA Monkeys in the Jungle
IKEA has released “Monkeys”, an advertising campaign showing a troop of monkeys playing around in an IKEA METOD kitchen. Shot at the Jaguar Rescue Centre in Costa Rica, the film shows Howler, Spider...
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IKEA The Best Toy Ever
IKEA Australia has launched a timely and inspiring film for the Christmas period, “The Best Toy Ever”. Featuring Australian children in real homes, IKEA delivers a refreshing non-commercial message...
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IKEA Come Home To Play
IKEA UK is encouraging parents to “Come Home to Play” in its latest campaign, inspiring adults to learn from childish enthusiasm by throwing off the shackles of “serious” and embracing the power of...
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IKEA Best Day is Everyday
IKEA Australia is promoting the Autumn 2017 catalogue with “The Best Day Is The Everyday”, an advertising campaign featuring the LUDDE sheepskin rug family and their playful puppy BOLMEN step stool....
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IKEA Lion Man – Relax into greatness
IKEA UK’s latest advertising campaign features Lion Man, a symbol of the importance of relaxing and recharging in one’s living room so we can go on to do great things. Based on the fact that lions...
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IKEA Cook This Page at home
IKEA’S Cook This Page, an in-store promotion in Canada, has won a Grand Prix award at the Clio Awards. The IKEA Cook This Page campaign involved a set of printed recipe sheets distributed to IKEA...
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